Festive tradition in the Wilder Kaiser area

The cattle drive in Söll – a spectacular sight

Each year, the farmers in Söll celebrate the cattle drive as the festive end to the grazing season. You can watch the cows being brought down from the pastures to the valley while enjoying Tyrolean food and music.

23 September is one of the most important days of the year for the dairy farmers in Söll. That’s when, after the cows have spent a long summer grazing happily on the mountain pastures, the animals are brought back down to the valley to spend the cold months in their warm cowsheds. During the weeks leading up to the event, the “Almboschen” – the cows’ festive head decorations – are lovingly made by hand using flowers and bright crepe paper.

The cattle drive festivities in Söll, which is just a 10-minute drive away from our hotel in the Wilder Kaiser area, are a spectacular experience for visitors and locals alike. In the morning, the brightly decorated cows are slowly driven down to the centre of Söll. Here, you’ll find colourful market stands selling local specialities and homemade treats. The event is accompanied by traditional folk music. The cattle drive in the Wilder Kaiser area is celebrated every year to show gratitude for an accident-free summer on the pastures. It’s just one of the many events you can enjoy when you spend your holiday with us!

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